What would you do if you won?
For Washington's Lottery, we wanted players to think bigger. So we launched a giant brainstorm on Twitter and Facebook.
Our #ifiwon hash-tag was even picked up by Good Morning America.
The best tweets star in the campaign.
See it on Facebook.
Creatives // Todd Derksen, Jesse Dillow
ECD // John Maxham
The VIP Fund provides financial assistance to Washington State Veterans returning from Iraq and Afghanistan. But in 2011, budget cuts forced the state to cancel the program. Working with the team at Washington's Lottery, we devised a plan to save the fund and continue the help our veterans need.
Creatives // Todd Derksen, Jesse Dillow
Director // Keith Rivers
We approached G4 TV with an unorthodox idea: create stop motion animations with real-life bruises.
The campaign was awarded a Silver ANDY and Television Merit at the One Show.
Creatives // Jesse Dillow, Allen Raulet
ECD // Roger Camp
Exec Producer // David Verhoef
Director // Ro Rao
Editor // Doug Cox
Production // Curious Pictures
Agro VO // The Kid from Brooklyn
